Publix plans to open its first GreenWise Market this month on Legacy Avenue in Palm Beach Gardens, Fla.. According to Publix.com, "Shoppers will discover a wide array of natural and organic foods and earth-friendly products, as well as freshly prepared ready-to-eat cuisine." The market, taking its name from Publix's GreenWise Market Brand and complimentary issue of Publix GreenWise Market magazine, will feature:
- Organic standards. The store will adhere to strict operational criteria to ensure the integrity and purity of its organic offerings. Many departments are seeking "organic" certification for the manner in which they prepare fresh organic foods.
- Built greener. We're aiming for LEED certification with this store. LEED stands for "Leadership in Energy and Environmental Design," and our goal is to make our store more "green," reducing our impact on the environment.
- Exceptional merchandise. Specialty areas will feature fine wines, cheeses from around the world, and body-care products.
- Special expertise. In every department, experts will be at the ready to answer questions, make suggestions, and help make the shopping experience the best it can be.
It’s no secret why Publix has jumped on the bandwagon of natural foods! According to the Natural Food Merchandiser, more than $51 billion was spent on organic and natural products in 2005. The overall increase of organic food was about 16 percent, but organic fresh meat and seafood saw a growth of an estimated 67 percent.
The food chain plans to open GreenWise Markets in Boca Raton, Coral Springs, Tampa, and Vero Beach, Florida.
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